Read more about the article Calculating LTV for the company’s customers
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Calculating LTV for the company’s customers

Customers Life Time Value (LTV), is a metric that allows an organization to estimate the average amount of money a customer will bring to the company over their lifetime.

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Read more about the article Answering business questions with data
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Answering business questions with data

One of the tasks of a data analyst is to help business stakeholders answer business questions using data.Examples of business questions:Why is there a decrease in conversion rate in November?…

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Promoting strategic goals using KPI reports

KPI (Key Performance Indicators) report is a report that summarizes the key metrics that are relevant to the company. A successful KPI report allows for a quick overview of whether the company is meeting the goals it has set for itself.

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