Google Analytics enables linking GA4 data to Looker Studio, which allows creating convenient BI reports that can help to gain insights about users.
Customers Life Time Value (LTV), is a metric that allows an organization to estimate the average amount of money a customer will bring to the company over their lifetime.
How to analyze KPI metrics and identify the factors affecting the important metrics.
This guide explains what you need to know to perform A/B Testing.
Accurate identification of churned customers can help companies prevent future churn and assist in efforts to retain existing customers.
Holistic approach for customer analysis that sees the customer in many aspects.
windows function (also called analytical functions) are an extension of the standard SQL language and can perform calculations on a large number of rows.
One of the tasks of a data analyst is to help business stakeholders answer business questions using data.Examples of business questions:Why is there a decrease in conversion rate in November?…
In this post, I have compiled a number of tips for a beginner data analyst to help them get started on their journey.
KPI (Key Performance Indicators) report is a report that summarizes the key metrics that are relevant to the company. A successful KPI report allows for a quick overview of whether the company is meeting the goals it has set for itself.